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Thursday, May 12, 2022

HEALTH CARE: Easier access envisioned:
UR Medicine set to open new Batavia campus on Call Pkwy.

UR Medicine will open the doors Monday at its new Batavia campus at 7995 Call Parkway, Batavia.

The new 21,455 square foot medical campus — located at 7995 Call Parkway — will centralize specialty clinics and primary care into one location, along with on-site lab services, making care more convenient for patients. It will also provide adult and pediatric allergy/immunology, neurosurgery, oncology, otolaryngology and audiology services, along with urology clinics and UR Medicine’s Batavia-based primary care practice.

Additional services will be added over the next 12 months.

Michelle Lawrence, associate vice president of regional development, said the campus is nicely located near Route 98. The health care provider also serves a lot of patients in Albion, so the Batavia campus allows them to also have better access to care. UR Medicine chose the location both for the opportunity to be in an accessible corridor and its ability for future expansion.

UR Medicine Radiation Oncology will remain in its current Bank Street location. Dr. Eric Wu and the Batavia ophthalmology practice are joining UR Medicine and will move to the Flaum Eye Institute’s location on Liberty Street on June 1, which will be expanded into space formerly occupied by primary care.

Dr. Web Pilcher, chair of the department of neurosurgery, said when he first started his practice 30 years ago he had a patient from Le Roy who suggested Pilcher come out to Batavia.

“The patients don’t want to travel to Rochester to see a specialist. They probably won’t get care unless you come out and meet them here,” he said.

Pilcher started traveling to Batavia in 1993 at St. Jerome’s Hospital before moving around to different locations in Batavia. Getting to know many people in Batavia, he said, the location became a regular part of his outpatient practice.

As he met a lot of area patients, it occurred to him that it was a big struggle for them to get to Rochester.

“I think from a patient standpoint, giving them access to the specialist, letting them develop trust and meet them is very important,” Pilcher said.

The Batavia campus, which will operate as an outpatient clinic under Strong Memorial Hospital, will continue UR Medicine’s practice of staffing specialty clinics with providers who are either locally based or consistently practice in the community, allowing patients to maintain a consistent relationship with the same providers.

Even if a patient needs to travel to Strong West in Brockport or Strong Memorial Hospital in Rochester for surgery, their pre-and post-operative consultations can often be conducted via telemedicine from their home or the Batavia offices, making the experience easier and more convenient for patients and their families.

UR Medicine consists of six hospitals located throughout the Finger Lakes and Southern Tier regions — Strong Memorial, Highland, F.F. Thompson, Noyes Memorial, Jones Memorial, and St. James hospitals — as well as Golisano Children’s Hospital, James P. Wilmot Cancer Center, Eastman Institute for Oral Health, UR Medicine Home Care, the Highlands at Pittsford and Highlands at Brighton, 11 urgent care centers, and an extensive primary care network. The Batavia campus will be competing against Rochester Regional Health, who is affiliated with United Medical Memorial Center in Batavia.

“I think competition is a good thing from the point of view of bringing services to a community,” said Steve Goldstein, president and CEO of Strong Memorial Hospital. “Our role and our job is when we identify a community need is best we can to provide that service.”

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