Thursday, January 20, 2022

Jaime Saunders, President and CEO:
Newly-merged United Way launches 2022 campaign: 'Make Way for Good'

“Today we make history with our first-ever, six-county regional campaign kickoff,” she said. The campaign theme for 2022 is “Make Way for Good.” With nearly 500 community members watching a livestream event, Jaime Saunders, president and CEO of Greater Rochester and the Finger Lakes, introduced Frank Hamlin, president and CEO of Canandaigua National Bank and Trust, who would take on the role of 2022 campaign chair.

In July, the six United Way groups officially announced their merger and the creation of the United Way of Greater Rochester and the Finger Lakes. This new United Way serves the counties of Genesee, Livingston, Monroe, Ontario, Wayne and Wyoming. The United Way of Greater Rochester and the Finger Lakes is ready to raise funds for 2022. Last year, the United Way raised $32.1 million.

“When planning our 2022 United Way campaign, we looked for a determined leader ready to rise to this new challenge,” she said. Hamlin said the COVID-19 pandemic has amplified our community’s challenges, but added, “Right now, we all have an opportunity to help make our region a better place. We can rally and be a greater force for positive change.”

For the 2022 campaign, all new and increased donations to United Way’s Community Impact Fund will be matched, dollar for dollar, up to $500,000, thanks to the Canandaigua National Bank & Trust 6-County Challenge Grant.

Community members are encouraged to donate during their workplace campaigns or online at unitedwayrocflx.org/give. Organizations can host a United Way campaign by emailing campaign@unitedwayrocflx.org. There are many ways to give to the community with United Way, including year-round volunteer opportunities. Learn more at unitedwayrocflx.org/volunteerunited.

2021 Campaign Chair and CEO of LeChase Construction Bill Goodrich announced that the 2021 “Built Together, Built Strong” campaign raised $32.1 million and enabled United Way to fully fund its network of 142 partners and 192 programs.

“During a year when COVID-19 made it difficult for many workplaces to run their yearly campaigns, more than 1,500 workplaces stepped up and supported us, with tens of thousands of individual donors investing in United Way’s Community Impact Fund,” said Goodrich. “The 2021 campaign affirmed we are certainly a community that is ‘Built Together, Built Strong.’”

The $32.1 million raised for the community in 2021 includes: n annual campaign (includes six-county region), $20.6 million; n community grants, ROC the Day, community initiatives, $9 million; n other giving, $2.5 million.

Tammy Hathaway, United Way’s senior resource development manager, brought several people with her to the YWCA of Genesee County, which also houses the PathStone Home Ownership Program.

“I’m always amazed by the dedication of our donors and volunteers here in Genesee County,” she said. Hathaway introduced viewers to United Way colleague Amber Lingenfelter.

“Volunteers are making an incredible impact right here in Genesee County and across our region,” Lingenfelter said. “The United Way is excited to make it easy for volunteers to engage in their local community — as individuals or as a group, maybe with your family, a sports team or with your colleagues.”

For more information about United Way of Greater Rochester and the Finger Lakes, visit unitedwayrocflx.org.

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